THESE DAYS having a large bum is nothing to cry about. 

We've somehow entered a parellel universe where having a big butt (bootay, lady lumps, money-maker?) is revered and partners now respond to the question, "does my bum look big in this?" with a "hell yes" and a high five. 

"It used to be all about how your breasts looked, but my bum is my best asset and deserves looking after; now it’s really smooth and healthier looking."

2014 has become the 'year of the rear' thanks to stars such as Kim Kardashian, Nicki Minaj, Iggy Azalea and Rihanna proudly parading their derrieres in 'belfies' across social media (that's pictures you've taken of your own bum, if you're unfamilar).

To keep up with those celebs, I've been working hard to improve the appearance of my rear end with exercise and a better diet - although I have never felt the need to treat it to a £300 facial. 

Still, Manchester has now welcomed an American (where else?) treatment called the 'the butt facial'.

And it's as LA as it sounds.

Kim-Kardashian-Culo-Belfie                                         Guess the belfie?

Body conscious men and women have been seeking the treatment to rejuvenate and enhance their posteriors.

Now available at Natura Anti-Ageing Clinic on Thomas Street in Manchester, 'The Ultimate Butt Facial' uses the latest peels, lasers and moisturising treatments to polish your posterior to perfection.

The treatment, tailored to the individual, can be done in around 40 minutes and is said to leave your 'buns toned, polished, radiant and camera ready, with minimal downtime'.

Dr Carlos Xavier Of Natura Anti Ageing Clinic Gets To Work On A ClientDr Carlos Xavier of Natura Anti Ageing Clinic gets to work on a client

Dr Carlos Xavier, a cosmetic doctor with 30 years experience, says the treatment is becoming increasingly popular:

"I first carried this treatment out in the USA, now it's caught on at my clinic here and why not? We use these treatments to great effect on our faces and other areas; this treatment works just as well on our bottoms. It can help target cellulite, skin issues and enhance the tone and appearance of your skin. I'm expecting a peak in demand as people head for the sun this winter."

Improving cellulite in time for bikini weather is more than tempting but why would anyone pay such a hefty fee for a smoother bum?

Sarah Thompson, 28 years-old, from Manchester, is a fan of Natura’s Butt Facial:

“I love it, I’ve always had facial treatments and I don’t see this as any different. It used to be all about how your breasts looked, but my bum is my best asset and deserves looking after; now it’s really smooth and healthier looking. I’m much happier and more confident too”.

Would you try 'The Ultimate Butt Facial'?

Find out more on: www.naturaantiageingclinic.co.uk

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Natura Anti Ageing Clinic Treatment Room 2Natura Anti Ageing Clinic Treatment Room